E-commerce is everywhere, but websites that sell handmade jewellery direct from the designers are far less common. In addition to the branding, design and build of the website, I also had help with struggles that most small businesses face – getting their products in the places people will find them.
To be a viable idea, Pour Toi needed to be a desirable platform for both buying and selling. Its identity had to be distinct and clear – Pour Toi couldn’t be another jewellery marketplace, it needs to be a tool for better business growth. The result was an easy-to-use, secure, and profitable e-commerce website.